Resume
Experience
2021 - Present
Sr. Associate - Communications
PricewaterhouseCoopers
Remote, USA
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Supported launch of the Trust Leadership Institute, a premier executive leadership forum
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Manage communications strategy across internal channels
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Develop targeted campaigns to support demand generation and brand awareness
2015 - 2021
Senior Marketing Manager
Snarf's Sandwiches
Denver, CO
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Develop strategic marketing plans that have contributed to a 3.6% annual growth in restaurant sales
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Driven go-to-market strategy that has doubled the size of the Colorado market in 4 years
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Manage sectors including digital advertising, national campaigns, strategic partnerships, PR, brand website, social media, email and SMS, and event planning
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Create integrated marketing campaigns that have resulted in increased ticket orders by 12% and average CTR of 16%
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Review and analyze KPIs ensuring effectiveness and alignment of company goals; leverage data for marketing and sales enablement
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Direct corporate communications and in-store marketing procedures for 26 locations in 3 U.S. regions
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Work cross-functionally with other company departments to build successful marketing strategies that support operations, business development, customer service, and training programs
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Played a pivotal role in the adoption of our online catering platform and third-party delivery services
2015 - 2016
Digital Media Consultant
Siren Vid
Boulder, CO
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Specialized in creative development including project proposals, storyboards, scripts, and directing voice overs and live talent Managed client relations through lifecycle and assisted with business development and lead generation
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Edited and produced cross-channel videos for both linear and nonlinear promotional use
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Create and manage production budgets ranging from $10k-$60k Developed company website and portfolio using WordPress, and led content creation for social media and blog
2014 - 2015
Multimedia Specialist
Active Interest Media
Boulder, CO
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Produced video web content to drive traffic for outdoor industry groups including Backpacker, Ski and Skiing Magazine, Warren Miller, and Yoga Journal
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Collaborated with editors and sales teams to execute cohesive print-to-web strategy
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Post-production work included editing rough cuts, developing audio, and color correction; on-set production experience included filming, audio, and scripting using Premiere Pro and DaVinci Resolve.
Education
2019 - 2020
University of Colorado, Denver
Master of Business Administration
Graduated August 2020.
Denver, CO
2011 - 2015
University of Colorado, Boulder
Bachelor of Arts- Communication
Bachelor of Science- Journalism
Boulder, CO
Graduated with a dual degree in journalism and communication. I was the Vice President for the National Communication Honor Society (Lambda Pi Eta) and the appointed 2015 college commencement speaker.
Academic Activities & Community Service
Jan. 2020 - Mar. 2020
Project Consultant
Children's Hospital Colorado
Denver, CO
• Led team of four MBA students through conducting a competitive analysis
• Identified marketing strategies and key tactics for local and national competitors and priority service lines
• Gathered and analyzed critical survey data for understanding decision-making factors for target demographics
• Presented analysis and recommendations to senior management
2019 - Present
MBA Student Ambassador
University of Colorado, Denver
I speak with prospective and admitted students and host class visits to share about the experience in the One-Year MBA program.
Denver, CO
2018 - Present
Marketing Chair
Forever Buffs Alumni Association
Boulder, CO
Help market chapter initiatives and events for the young alumni chapter through our social media channels and email marketing. Led chapter through rebrand process that aligns with the Forever Buffs Alumni network. Engage with alumni to continue involvement and affiliation with the University of Colorado.
2013 - Present
Volunteer
Buffs Give Back
I've participated in several community service projects through the University of Colorado network that have supported local schools to beautifying parks and trails in the area.
Denver, CO
Skills
Adobe Creative Suite
MailChimp
Google Ads
HubSpot
Google Analytics
Graphic Design
Hootsuite
Video Production
Marketo Certified
Photography